PRIVACY POLICY

Last Updated: February 2026

This Privacy Policy explains how Basil Bags Australia collects, uses, discloses and protects your personal information.

“Basil Bags Australia”, “we”, “us” and “our” means:

BikeChain Group Pty Ltd (ABN 65 652 475 388)
trading as Basil Bags Australia,
distributed by BikeSportz Imports Pty Ltd

By using www.basilbags.com.au or otherwise interacting with us, you agree to the terms of this Privacy Policy and consent to the collection, use and disclosure of your personal information as described below.

Nothing in this Policy limits your rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. WHAT PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us.

1.1 Contact & Identity Information

  • Name
  • Email address
  • Phone number
  • Billing and delivery address

1.2 Transaction & Payment Information

  • Products purchased and order history
  • Payment method details (e.g. card type, masked card details, PayPal ID)
  • Transaction dates, amounts, refunds and adjustments

We do not store full credit card numbers. Payments are processed securely via third-party payment gateways.

1.3 Technical & Usage Information

  • IP address
  • Device type and operating system
  • Browser type and version
  • Pages visited, time on site and clickstream data
  • Cookies and similar tracking technologies
  • Interaction with emails and digital campaigns

1.4 Preference & Interaction Information

  • Product preferences and wishlist items
  • Account settings and profile information
  • Participation in promotions, competitions or surveys
  • Marketing subscription status
  • Feedback, reviews and ratings

1.5 Communication Information

  • Emails, webforms and enquiry details
  • Customer service interactions and support tickets
  • Any information you voluntarily provide when contacting us

2. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information when you:

  • Browse or use our website
  • Create an account or update your profile
  • Place an order or make a purchase
  • Join our mailing list or loyalty program
  • Enter a promotion or competition
  • Submit a review, rating or feedback
  • Contact us via email or webform
  • Interact with us via social media or digital advertising

We may also receive personal information from:

  • Payment service providers
  • Delivery and logistics partners
  • Technology and analytics providers
  • Publicly available sources (where lawful)

3. WHY WE COLLECT AND USE PERSONAL INFORMATION

3.1 Provide Products and Services

  • Process and fulfil orders
  • Arrange delivery
  • Provide refunds, returns and warranty support
  • Manage your online account

3.2 Customer Service & Support

  • Respond to enquiries, feedback and complaints
  • Provide product or order support
  • Verify identity where required

3.3 Marketing, Promotions & Personalisation

Where permitted by law or with your consent, we may send marketing communications, provide personalised content, and run promotions or surveys.

3.4 Analytics, Improvement & Operations

  • Analyse website and sales performance
  • Improve products, services and user experience
  • Conduct research, reporting and planning

3.5 Legal, Security & Risk Management

  • Detect and prevent fraud
  • Comply with legal and regulatory obligations
  • Maintain system security

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies to enable functionality, remember preferences, analyse usage and optimise marketing. Blocking cookies may affect website functionality.

5. SHARING YOUR PERSONAL INFORMATION

We may share information with trusted service providers, professional advisers, authorities where required by law, or during corporate transactions.

We do not sell your personal information.

6. DIRECT MARKETING & OPT-OUT

You may opt out of marketing communications at any time by clicking “Unsubscribe” in emails or contacting us.

info@bikechain.com.au

7. OVERSEAS DISCLOSURE

Some service providers may process data overseas. We take reasonable steps to ensure compliance with Australian privacy requirements.

8. SECURITY OF PERSONAL INFORMATION

We implement reasonable security measures; however, no system is completely secure. Please keep your account credentials confidential.

9. ACCESS & CORRECTION

You may request access to or correction of your personal information by contacting us. Identity verification may be required.

10. ACCOUNT DELETION

You may delete your account via “My Account” or by contacting us. Some records may be retained where required by law.

11. QUESTIONS & COMPLAINTS

Email: info@bikechain.com.au

If unresolved, you may contact the Office of the Australian Information Commissioner (OAIC): www.oaic.gov.au

12. CHANGES TO THIS POLICY

We may update this Policy from time to time. Continued use of the website indicates acceptance of the updated version.

13. GOVERNING LAW

This Privacy Policy is governed by the laws of Victoria, Australia.

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